Delicious snacks for the ardent carnivore
Branding / Packaging
Team:
Aradhana Rawat, Rohnit Rehani, Siddharth Thorat, Hanumant Khanna
The Brand: Doki is a range of dried and spiced packaged meats, the first of its kind launched in India. Versions of dried meat snacks are popular across the world — from jerky in the Americas, to Biltong across Africa, and Neua dad deow in Thailand to name a few. Focusing on chicken and buffalo variants, the brand offers an assortment of unique Indian and International flavours to suit every palate. The Tellicherry Pepper and Kerala fry variants soon became studio favourites.
Design: Being the first player in the market, designing the brand and packaging gave us the freedom to create an entirely new visual language, not limited by category expectations. Consciously staying away from the 'wild west' theme of most jerky packaging outside this country, Doki establishes its own bright and fun take on the delicious meat snacks with a focus on nutrition, sustainable practices and delicious flavours.
A wacky set of chicken and buffalo illustrations on the packaging show the main ingredient, without becoming too serious or macabre. The characters have the potential for animation and multiple variants in future use. Colour is used boldly to differentiate between the meats as well as flavours, making the eye- catching packs recognisable at a glance. Highlighting nutritional and sustainability information on the front of pack speaks directly to the discerning customer.
A wacky set of chicken and buffalo illustrations on the packaging show the main ingredient, without becoming too serious or macabre. The characters have the potential for animation and multiple variants in future use. Colour is used boldly to differentiate between the meats as well as flavours, making the eye- catching packs recognisable at a glance. Highlighting nutritional and sustainability information on the front of pack speaks directly to the discerning customer.
A wacky set of chicken and buffalo illustrations on the packaging show the main ingredient, without becoming too serious or macabre. The characters have the potential for animation and multiple variants in future use. Colour is used boldly to differentiate between the meats as well as flavours, making the eye- catching packs recognisable at a glance.
